Adobe’s innovative roots in photography and graphic design supported its move into ecommerce, and it continues to be a leader in the Gartner Magic Quadrant for Digital Commerce year after year.
As part of the Adobe Experience Cloud, Magento, one of the most popular e-commerce platforms worldwide, was included in Adobe’s digital ecosystem in 2018.
Adobe Commerce: What is it?
The platform was renamed Adobe Commerce in April 2021, building on the popularity and success of the combination of Adobe Experience Manager and Magento Commerce. It effectively combines a hub for content creation with leading ecommerce technology by bringing tools and technologies from both to create unified digital experiences.
It is a powerful content management system (CMS) and a comprehensive business-to-consumer (B2C) and business-to-business (B2B) ecommerce platform. With consistent branding and personalization across all of your digital channels, teams located in different locations can easily collaborate on the creation of product and marketing content.
With integration to back-office systems, built-in B2B functionality, and personalization tools, websites can be launched quickly. They can collaborate with the AI-driven marketing, advertising, and analytics business solutions in the Adobe Sensei suite.
Why do businesses choose Adobe Commerce?
The customer experience (CX) has emerged as one of your brand’s most important differentiation factors. It needs to be excellent at every point where customers interact with you. Adobe Commerce gives you a lot of tools to make and keep great CX, like:
Product recommendations: utilizing customer data and insights, relevant recommendations based on preferences and search behaviour can be made. You can set different rules with the product recommendation function based on your customers’ purchasing habits or the products they select. Additionally, you can test and preview product suggestions.
Live search: It’s easy to miss opportunities if your website’s navigation isn’t easy or intuitive. With “search-as-you-type results,” the live search function can help your customers find the products they’re looking for quickly and provide personalized search experiences that will get better over time. The live search function can be enabled with the same product catalog metadata if your website already has a product recommendation feature. Additionally, the function can provide reports on search queries to assist you in comprehending the requirements of your customers.
B2B functionality: B2B ecommerce is anticipated to expand by more than 18% annually worldwide until 2028. You need to provide a customized customer experience (CX) that enables your customers to make decisions with confidence if you want to succeed in this expanding market. Out-of-the-box, Adobe Commerce provides robust B2B ecommerce features like:
- Account management: customer accounts, buyer roles, shipping options, and approval workflows can all be easily created.
- Self-service: self-service ordering, credit, quotation, and invoice tracking can streamline your processes.
- Multi-channel sales: there is built-in support for marketplace extensions and a single interface that lets you manage multiple brands and channels.
- Large catalogs: you can manage over a million products and thousands of categories from the dashboard, and you can create segment-specific catalogs with personalized price lists and promotions.
- Orders can be placed quickly using stock keeping units (SKUs), CSV files can be uploaded, or customers can simply copy previous orders.
Flexibility: For headless integrations, you can separate your customer experience from your back office systems, allowing you to remain completely focused on CX. Application programming interfaces (APIs) such as REST (Representational State Transfer) and GraphQL are both supported. Through the creation of their headless Venia storefront, Adobe is increasingly putting more of an emphasis on supporting the global headless trend.
Personalization: An organization that provides highly individualized services is preferred by eight out of ten customers. Customers’ locations, order histories, or wish lists, for instance, can be used to create dynamic content, promotions, and pricing with Adobe Commerce.
Content management: the intuitive WYSIWYG (what you see is what you get) page builder lets you quickly create new pages using familiar Adobe interfaces, as you might expect. Using “drag and drop” elements, you can quickly and easily create customized landing pages, FAQs, and product pages without coding.
Adobe Sign: Printing documents to sign, scan, and return causes a bottleneck in digital transactions because some transactions still require a signature. As part of the checkout procedure, integration with Adobe Sign enables electronic signatures for warranties, waivers, and contracts.
Ordering: Your customer service team has quick access to order information and can be given permission to make changes for customers, including returns and refunds.
Work with Adobe specialists
HMR One has a team of Magento and Adobe Commerce specialists who are certified. They know how to optimize Adobe Commerce and construct a system to meet your company’s requirements. Together, they have worked in a wide range of businesses for decades.
To learn more about how Adobe Commerce can help your customer-focused business, talk to one of our experts.
