The 7 Best Amazon PPC Strategies
To effectively reach their target audience in today’s highly competitive ecommerce market, firms must utilise the power of Internet advertising. And, among the several alternatives for publicising your brand and items, pay-per-click (PPC) advertising is the most prevalent and commonly employed by ecommerce enterprises.
PPC for ecommerce is an excellent way to reach potential consumers and produce quality leads. Ecommerce business owners may optimise their PPC ads to enhance exposure, attract quality visitors, and boost conversions using the proper methods. Here are some suggestions for your Amazon PPC campaign.
Select an Ad Format
First, determine which of the three advertising alternatives you want to use to promote your items or business. Use A/B testing to see which ad generates the most sales, or let a team of expert account managers select the ad that works best for your company.
Choose the Products You Want to Promote
You will almost certainly have goods in your firm that you wish to promote more than others. You’ll be able to discover which of your goods have greater Amazon sales, rankings, and productivity. Select a few goods from your portfolio based on the aforementioned parameters and visualise how they might fit in, say, a Sponsored Brand ad.
Perform Keyword Research
The next step is to choose keywords for your advertising that will result in greater click-through rates. There are two ways to accomplish this:
1. The first is a manual campaign in which you will have to study keywords that are relevant to your ad. We propose that you use tools like Sonar or Keywords Everywhere.
2. The other option is to choose an automated campaign, in which Amazon compiles keywords based on your product and automatically targets the ad to the appropriate users.
For new vendors and sellers, it is advised that you start with automated campaigns and then progress to the more complex manual campaign option as you get more expertise with the site.
Boost Your Amazon Product Listing
Whatever marketing type you choose, it is critical to optimise your product listings. This is from the perspective of search engine optimisation (SEO). You will have a better chance of ranking higher in Amazon’s organic searches if you invest in SEO. Optimise your title, product description, product photos, content text, and other elements with SEO tools, or just expedite the process by consulting an expert.
Set Up Your Bids
When you begin creating your campaigns and have submitted your keywords (for manual targeting), the following step is to bid on the keywords. Your keyword list will be displayed, along with the cost per click (CPC) for each term. In this section, you will decide how much to invest in one keyword against another.
After you’ve submitted your advertising, Amazon will examine them for a few hours. When there are no mistakes, it will begin your campaign. It is advised to review and monitor the performance of your keywords on a daily basis. Amazon will recommend which ones are more effective, and it is good to bid higher on those keywords.
Create Your Negative Keywords
Setting up negative keywords for your PPC ads is akin to donning a protective vest before entering combat in the wild world of ecommerce. It’s a wise ecommerce PPC management strategy that may save your company from spending time and money on irrelevant clicks and disinterested clients.
Negative keywords serve as your first line of defence, filtering out the noise and fine-tuning the targeting of your campaign to the correct audience. You may avoid unprofitable keywords that attract the incorrect audience by defining the words and phrases you don’t want to be linked with your advertising. It’s the same as saying, “Hey, I don’t want to sell astronaut shoes to people looking for sports shoes.”
You may improve your campaign’s focus and guarantee that every click contributes towards targeting the ideal people who are more likely to convert into sales by carefully picking negative keywords.
Use Other PPC Advertising Mediums for Ecommerce
Other commerce PPC advertising enables you to reach a larger audience and target them with more accuracy. Google Shopping advertisements, for example, show your items directly in Google search results, attracting potential buyers who are not on the Amazon platform to click and buy.
Additionally, ecommerce PPC campaign platforms like as Google Shopping Ads and Facebook Ads give vital insights and data about your audience and campaign effectiveness. All you need is a Facebook or Google Ads account (Merchant Centre) to get specific data like click-through rates, conversion rates, and return on ad spend.
With data at your disposal, you can constantly optimise your adverts to make them more relevant, interesting, and profitable. You can also learn about the types of customers you attract on each platform, allowing you to organise your ecommerce PPC ads in a way that optimises your sales funnel.
This continuous feedback loop lets you fine-tune your PPC strategy over time, resulting in improved outcomes. So, don’t be afraid of ecommerce PPC advertisements; they’re more than a luxury in today’s competitive internet market. Accept them, harness their strength, and watch as your company soars to new heights.
Ecommerce PPC Is More Important Than Ever
Given that most people are now more responsive to ecommerce firms following the epidemic, it is vital for businesses to maximise their use of Amazon’s PPC. With the average user spending more time on their screens, now is the moment to employ Amazon PPC optimisation to promote sales.
To summarise, putting oneself in the shoes of the customer is what creates a successful paid advertising campaign. Consider what you would like to see in an ad if you were looking for it online, and then focus on producing your advertising.
Best wishes on your campaign! Do you want assistance with Amazon PPC optimisation? Speak with one of our specialists now and set up a consultation with an expert!
